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Art As The Ultimate Alternative Asset

Art As The Ultimate Alternative Asset

As younger investors up the game by diversifying their asset portfolios, the fine art and luxury collectibles market is emerging as a major choice

Art as an asset

There’s a quiet but impactful revolution in the world of wealth—new and seasoned investors in India are including fine art and collectibles such as rare books, watches, silverware, antiquities, jewellery, and limited-edition prints in their portfolios. While the most significant share for auctions worldwide still constitutes paintings, many in the business are realising the potential of including a diverse range of collectibles within the fold.

A SILENT DIVERSIFICATION
In 2025, fine art performed at a high level, achieving many records, most notably for the Progressive Artists’ Group. According to the Deloitte-ArtTactic 2025 report, luxury collectibles is one of the fastest-growing segments in the auction world. It’s growing by 2 to 6 per cent year-on-year. Another 2025 report by Art Basel and UBS highlighted the same, and most auction houses are seeing a growth of 20 to 25 per cent in the category.

RETHINK THE ‘HEDGE’
Analysts and experts agree that art can be seen as an ‘inflation hedge’, as works of art appreciate in value over time, getting recognised not only for the financial value but also for the artist’s provenance, the rarity of the work, the emotional resonance of the artwork, and the artist’s journey, among other aspects. That said, there’s no denying that art continues to attract attention—in India, textile art, for instance, is gaining prominence among collectors, as is tribal art.

Art is also an asset class given that many are passing on their prized collections within the family to future generations. To illustrate: the college-going daughter of a celebrity recently got an F.N. Souza paperwork from the 1960s as a birthday gift from her father, in a bid to start building a collection. Ditto for an earlier auction where a phone bidder bought Gogi Saroj Pal’s 1980s work to gift it to his mother on her birthday.

Read the full story in the premiere issue of LuxeTrope, on stands now.

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The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

The Icons That Defined High Jewellery

The Icons That Defined High Jewellery

From Cartier's royal commissions to Bvlgari's legendary Serpenti, these iconic creations have shaped the history of haute joaillerie and continue to inspire collectors around the world.

For generations, legendary maisons such as Cartier, Van Cleef & Arpels, Harry Winston, Bvlgari and Tiffany & Co. have set the benchmark for exceptional jewellery. Their creations are more than exquisite ornaments, they are milestones in design history that continue to command admiration decades after they were first conceived.

Among Cartier’s most celebrated masterpieces is the Tiger’s Eye Turban Ornament, created in 1937 for Maharaja Digvijaysinhji of Nawanagar. Inspired by the traditional Indian sarpech, the Art Deco creation combined a striking 61.56-carat diamond with Cartier’s unmistakable design language. Equally influential was the Collier Hindou, whose bold use of carved gemstones laid the foundation for what would later become the celebrated Tutti Frutti collection.

Another enduring icon is Bvlgari’s Serpenti. First introduced as a bracelet-watch in 1948, the collection evolved during the 1960s into the lifelike serpent motif that became synonymous with the Italian maison. Its flexible Tubogas construction, diamond-set details and unmistakable silhouette transformed it into one of the most recognisable jewellery designs ever created.

The Serpenti’s legendary status was cemented when Elizabeth Taylor wore the iconic bracelet-watch while filming Cleopatra in Rome. Her admiration for Bvlgari helped turn the collection into a global symbol of glamour, and today vintage Serpenti creations remain highly sought-after at auction.

From royal patrons to Hollywood legends, these masterpieces demonstrate how exceptional craftsmanship, bold design and remarkable provenance can transform jewellery into enduring icons of luxury.

Discover more stories celebrating the world’s greatest jewellery masterpieces in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

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The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

Silver’s Quiet Rise Is Catching Collectors’ Attention

Silver's Quiet Rise Is Catching Collectors' Attention

Powered by industrial demand, investment interest and rising auction activity, silver is emerging as one of the most compelling precious metals in today's collectibles market.

Silver’s global demand continues to be shaped by four key sectors, industry, investment, jewellery and décor which together account for more than 95% of annual consumption. While global silver demand eased slightly in 2025, mined supply increased by 3% year-on-year, setting the stage for a market supported by long-term fundamentals rather than short-term speculation.

India remains central to this momentum. As the world’s largest consumer of silver, the country imported a record $12 billion (₹1.14 lakh crore) worth of the precious metal in FY 2025–26. Demand has been fuelled by both investment buying and robust consumption across the jewellery and handicrafts sectors. Market forecasts also project 18% growth in silver coin and net bar demand in 2026, while expanding use in solar technology and electric vehicles continues to strengthen silver’s industrial relevance.

This renewed confidence is reflected in the auction market. During FY 2025–26, leading auction houses sold 3,261 silver lots, generating an estimated ₹320.81 crore in turnover. Collectors are increasingly recognising that antique and hallmarked silver offers value beyond its intrinsic metal price, with exceptional craftsmanship, provenance and rarity commanding significant premiums.

AstaGuru has recorded several standout sales that highlight this trend. An exceptional pair of vermeil girandoles by Ignaz Sebastian Würth realised ₹2.34 crore, well above its estimate, while a Roberts & Belk hallmarked silver dinner service, a German silver centrepiece by Mazzucato, a Puiforcat French silver soup tureen, and a pair of Art Deco Tiffany & Co. silver fruit dishes all significantly exceeded their pre-sale valuations.

As silver prices continue to strengthen, collectors are increasingly looking beyond bullion. The repricing of the metal has created renewed interest in vintage British and European silver, where historical craftsmanship and documented provenance are becoming just as valuable as the precious metal itself.

Discover more stories on collectibles, luxury markets and investment trends in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

Why Art Deco Silver Is Back

Why Art Deco Silver Is Back

Once prized for its clean lines and timeless elegance, Art Deco silver is enjoying a strong revival as collectors embrace vintage design, craftsmanship and long-term value.

Art Deco silver has emerged as one of the fastest-growing segments in the collectibles market, driven by a renewed appreciation for heirloom-quality objects. Auction houses in India and abroad are reporting rising demand for vintage silverware, from cocktail shakers and tea services to decorative bowls by celebrated makers such as Tiffany & Co. and Georg Jensen.

The auction results tell the story. In 2024, AstaGuru sold a pair of Tiffany & Co. Art Deco silver fruit dishes for an impressive ₹89.3 lakh, while another pair of Tiffany fruit bowls realised nearly ₹40 lakh in 2026. A 20th-century Art Deco silver serving set also achieved almost ₹12 lakh in 2025, highlighting sustained demand for exceptional European silver in the Indian market.

The trend reflects a broader shift in collecting. Globally, vintage collectibles account for an estimated 38% of the market, making them the largest category ahead of contemporary, modern and ancient works. Buyers are increasingly seeking pieces that combine artistic significance with everyday functionality, creating a new generation of collectors who value both design and heritage.

Supporting this momentum is the wider silver market itself. According to industry estimates, the global silver market was valued at $95.7 billion in 2025 and is projected to reach $223 billion by 2034. Growth is being fuelled by industrial demand in electronics, solar energy and electric vehicles, alongside renewed interest in jewellery and luxury silverware.

For collectors, Art Deco silver offers something increasingly rare—a blend of history, craftsmanship and lasting value. Whether displayed as decorative art or passed down through generations, these elegant creations continue to prove that great design never goes out of style.

Discover more stories on luxury collecting, design and investment in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

The Royal Legacy of the Sarpech

The Royal Legacy of the Sarpech

Once reserved for emperors and princes, the sarpech remains one of India's most iconic royal ornaments, finding new life through auctions, collectors and contemporary bridal fashion.

For centuries, the sarpech, a jewelled turban ornament worn by royalty across India, Persia and Turkey stood as a symbol of power, prestige and military honour. Popularised during the Mughal era by emperors such as Akbar and Shah Jahan, it became an essential part of royal attire, often bestowed as a mark of distinction for exceptional service.

Beyond its regal history, the sarpech is celebrated for its extraordinary craftsmanship. Master artisans from Jaipur, Delhi and Lucknow combined techniques such as kundan and meenakari with emeralds, spinels and diamonds to create intricate pieces that reflected both Indian and Persian influences. Today, diamonds remain the most common gemstone seen in sarpech designs, followed by spinels and emeralds.

Although the ornament faded from everyday use after the princely era, it has made a remarkable comeback. Historic films, luxury weddings and a growing appreciation for heritage jewellery have renewed interest in these rare creations, while collectors continue to compete for exceptional examples at auction.

That demand is reflected in the numbers. Sarpechs and kalgis enjoy an estimated 96% sell-through rate at auction, with some pieces achieving prices several times above their estimates. In 2024, a vintage diamond and spinel sarpech sold for over ₹1 crore, while historic Mughal and royal examples continue to command international attention.

Today, the sarpech is more than a royal ornament—it’s a lasting symbol of India’s artistic heritage, where history, craftsmanship and provenance come together in a single masterpiece.

Explore more fascinating stories from the world of jewellery, heritage and collecting in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

The Modern Face of Meenakari

The Modern Face of Meenakari

Designer Sunita Shekhawat has redefined Jaipur's centuries-old meenakari tradition, blending heritage craftsmanship with contemporary design to create jewellery that speaks across generations.

Inspired by Rajasthan’s vibrant colours, architecture and craftsmanship, Sunita Shekhawat has spent more than three decades transforming the ancient art of meenakari into a modern expression of luxury. By introducing softer enamel shades such as ivory, turquoise and mint, she challenged the traditional red-and-green palette while preserving the essence of the craft.

For Shekhawat, every jewel begins with a story. Ideas are translated into motifs before skilled artisans bring them to life using time-honoured techniques. The result is jewellery that balances tradition with innovation, creating heirlooms designed to be worn and treasured every day.

A defining moment in her journey came in 1999 when Rajmata Gayatri Devi inaugurated her boutique. Twenty-five years later, receiving an award named after the royal icon became a full-circle milestone. Shekhawat credits the Rajmata’s encouragement as a lasting influence, saying her legacy continues to inspire the preservation and reinterpretation of India’s rich jewellery heritage.

Beyond design, Shekhawat is committed to safeguarding the future of meenakari. Through Jaipur’s Museum of Meenakari Heritage (MOMH), she hopes to celebrate the artistry of master craftsmen while ensuring the centuries-old tradition continues to inspire future generations.

Discover more inspiring stories of India’s master jewellers and luxury visionaries in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

India’s Gems and Jewellery Market is Booming

India's Gems and Jewellery Market is Booming

It's being powered by rising demand for branded jewellery, bigger retail stores and consumers willing to spend more on fine jewellery

Long regarded as a safe investment, jewellery continues to shine despite economic uncertainty. India’s gems and jewellery market is expected to grow significantly by 2030, driven by strong domestic demand and healthy exports.

The biggest shift is towards organised retail. Jewellery stores are becoming larger, more immersive destinations, offering everything from bridal lounges to AI-powered virtual try-ons. Consumers are increasingly choosing trusted brands that combine quality, design and transparency.

The Industry’s Biggest Winners

Leading names such as Tanishq, Malabar Gold & Diamonds and Kalyan Jewellers have delivered strong financial performances, supported by store expansion, digital innovation and robust wedding demand. Other brands, including CaratLane, BlueStone, Senco and Indriya, are also expanding rapidly as competition intensifies.

From online consultations to virtual try-ons and omnichannel shopping, jewellery brands are investing heavily in technology to improve the customer experience. Online jewellery purchases are steadily rising, particularly in Tier 2 and Tier 3 cities, helping brands reach new audiences.

Luxury Demand Remains Strong

Consumers are continuing to invest in premium jewellery despite higher gold prices. High-value purchases, exchange programmes and a growing preference for branded collections are keeping the market resilient. At the same time, certified and provenance-backed jewellery is attracting increasing interest in the secondary market.

India’s jewellery story is no longer just about tradition—it’s about innovation, organised retail and changing consumer aspirations. As brands expand their presence and shoppers embrace premium experiences, the industry’s growth story looks set to continue.

Read the full story in the special ‘Joaillerie Market’ issue of LuxeTrope, on stands now.

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The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

India’s Jewellery Market Shines Brighter​

India's Jewellery Market Shines Brighter

From royal heirlooms to modern collectors, India's luxury jewellery market is growing as buyers seek rare pieces with history, craftsmanship and long-term value.

The value of fine jewellery is no longer defined only by diamonds or precious stones. Today, provenance, rarity and craftsmanship are driving demand, with collectors willing to pay a premium for pieces that carry a story. Historic jewels linked to royalty and heritage continue to command global attention, making auctions an increasingly important part of the luxury market.

The Rise of the Secondary Market

Auction houses are witnessing strong interest in vintage and heirloom jewellery, where exceptional craftsmanship and documented history often matter as much as the gemstone itself. Rare Indian pieces, from polki necklaces to traditional bracelets, are attracting competitive bidding from collectors who see them as both wearable art and investment assets.

At the same time, jewellery exchange programmes are transforming the retail market. With gold prices remaining high, more consumers are trading in existing jewellery to fund fresh purchases, giving pre-owned pieces a renewed life while supporting continued market growth.

A New Generation of Collectors

Millennials and Gen Z are reshaping luxury buying habits. They value authenticity, sustainability and distinctive design, making vintage and pre-owned jewellery increasingly desirable. Combined with rising disposable incomes and growing interest in branded jewellery, these changing preferences are helping India’s jewellery market continue its remarkable growth.

Discover the complete story behind India’s evolving jewellery market in the latest issue of Luxetrope, in stands now.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

How Collectibles Became the Ultimate Power Move

How Collectibles Became the Ultimate Power Move

As wealth expands among India’s Ultra-HNIs, collectibles are emerging as powerful markers of taste, cultural fluency and long-term value

For India’s wealthiest families, the collectibles market is being shaped by a quieter but more meaningful shift in priorities. What was once defined by possession is now defined by selection, with collectors increasingly drawn to assets that combine emotional resonance, rarity and strategic relevance. According to Kotak Private’s ‘Top of the Pyramid’ report, this evolution reflects a broader recalibration in how affluent buyers think about wealth, heritage and legacy.

Jewellery remains the category at the centre of this shift. With 94% of Ultra-HNI collectors already owning it and 79% planning to buy more, it continues to command unmatched loyalty. Its strength lies in a rare combination of craftsmanship, portability and enduring significance, allowing it to function as adornment, heirloom and store of value at once.

Art follows closely, maintaining its position as a cornerstone of sophisticated collecting. With 73% ownership among collectors, it offers more than aesthetic reward. It provides cultural capital, intellectual depth and a place within a global market that continues to influence wealth, prestige and legacy.

Digital collectibles are adding another layer to the story. NFTs now form part of the portfolio for one-third of Ultra-HNIs in the collectibles space, while one in four intend to increase their exposure.

At the same time, collecting tastes are becoming more selective. Interest in handbags, antiques and sports bikes is easing, while vintage automobiles and collectible coins are gaining momentum. The shift suggests a move toward assets with stronger narratives, clearer scarcity and greater perceived endurance.

Together, these changes reveal a market that is becoming more discerning and more strategic. For India’s Ultra-HNIs, collectibles are no longer just discretionary purchases. They are carefully chosen expressions of wealth, identity and permanence.

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The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​

Inside India’s Luxury Jewellery Boom

Inside India’s Luxury Jewellery Boom

Luxury jewellery is evolving from occasion-led indulgence into a more everyday expression of taste and value

High-end jewellery is emerging as one of the strongest growth stories in India’s luxury economy, supported by rising wealth, changing purchase habits and a deeper appreciation for craftsmanship. What was once mainly associated with weddings and milestone occasions is now being embraced as both a style statement and a collectible asset.

India’s jewellery market is benefiting from strong demand across both branded and auction channels. The country already accounts for about $85 billion of the global $400 billion jewellery sector, making India one of the most important markets in the world. At the same time, the retail jewellery market is projected to nearly double from about $80 billion in 2024 to $150 billion by 2033, underscoring the scale of opportunity ahead.

A major shift is the growing acceptance of high jewellery as a regular purchase, not just a ceremonial one. Buyers are increasingly choosing pieces to mark birthdays, anniversaries and personal milestones. This shift has helped brands such as Cartier, Chaumet, Bvlgari and Messika deepen their India strategies, while homegrown names like Zoya, Sunita Shekhawat and Raniwala 1881 continue to expand their presence.

The auction market is also playing a bigger role in shaping demand. AstaGuru’s sale of a Colombian emerald and diamond choker for ₹2.51 crore in December 2024 highlights the appetite for rare, certified and visually striking pieces. Auction revenue for top jewellery companies grew 5.94 per cent year on year from FY 2023-24 to FY 2024-25, reflecting healthy collector interest.

What is especially notable is how the market is broadening. Men’s jewellery is gaining traction, branded bracelets and bangles are finding enthusiastic buyers, and heritage styles such as jadau necklaces, chandbaalis and temple jewellery remain highly desirable. In a market where provenance, design and exclusivity matter more than ever, luxury jewellery is proving to be both emotionally resonant and commercially resilient.

Read the full story in the premiere issue of LuxeTrope, on stands now.

Read More

The auction brought together leading names in Modern Indian art, with several works achieving standout prices

India's art market has grown nearly 200-fold in 25 years, fuelled by record-breaking auctions and rising collector confidence

While India's iconic Progressives continue to dominate the market, a new wave of artists is rewriting auction records

Art historian, curator, and director of The Al Thani Collection, Dr. Amin Jaffer believes great collections are built on stories that connect cultures across time

Ornamentation in Indian art tells stories of power, identity and cultural memory

From Mughal jewels to ancient sculptures, 'Animalia' explores humanity's enduring fascination with the animal kingdom through rare works from The Al Thani Collection​