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Pixel Provenance: The Digital Narrative of Famous Jewellery Collections

Pixel Provenance: The Digital Narrative of Famous Jewellery Collections

Digital storytelling has transformed the luxury jewellery market, proving that a jewel's provenance can be just as valuable as the gemstone itself

The Nawanagar Ruby Necklace by Cartier (platinum, rubies and diamonds), sold for $3.6 million (₹34.2 crore) | Image: Courtesy of The Al Thani Collection

For generations, the value of high jewellery was measured by its carat weight, clarity and origin. But seasoned collectors have long known that a remarkable story can elevate a jewel far beyond the value of its precious stones. Pieces once owned by icons, royalty and celebrated collectors continue to command extraordinary prices because of the history they carry.

Today, that story has gone digital. Provenance is no longer confined to auction catalogues and printed records. Cinematic videos, social media and immersive online campaigns have reshaped how collectors discover and connect with exceptional jewellery, creating excitement long before the first bid is placed.

The shift began in the late 1990s with landmark auctions such as the Estate of Jacqueline Kennedy Onassis. Demand to view the collection was so overwhelming that thousands entered a lottery simply for a chance to attend the preview. One standout lot—the Lesotho III diamond ring by Harry Winston—was estimated at $500,000 to $600,000, but ultimately sold for an astonishing $2.6 million, demonstrating the immense value of provenance even before the digital era.

That success laid the foundation for today’s luxury auction market, where storytelling, emotion and history often influence bidding as much as rarity and craftsmanship.

Read the full story in the special ‘Joaillerie Market’ issue of LuxeTrope, on stands now.

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Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

The Icons That Defined High Jewellery

The Icons That Defined High Jewellery

From Cartier's royal commissions to Bvlgari's legendary Serpenti, these iconic creations have shaped the history of haute joaillerie and continue to inspire collectors around the world.

For generations, legendary maisons such as Cartier, Van Cleef & Arpels, Harry Winston, Bvlgari and Tiffany & Co. have set the benchmark for exceptional jewellery. Their creations are more than exquisite ornaments, they are milestones in design history that continue to command admiration decades after they were first conceived.

Among Cartier’s most celebrated masterpieces is the Tiger’s Eye Turban Ornament, created in 1937 for Maharaja Digvijaysinhji of Nawanagar. Inspired by the traditional Indian sarpech, the Art Deco creation combined a striking 61.56-carat diamond with Cartier’s unmistakable design language. Equally influential was the Collier Hindou, whose bold use of carved gemstones laid the foundation for what would later become the celebrated Tutti Frutti collection.

Another enduring icon is Bvlgari’s Serpenti. First introduced as a bracelet-watch in 1948, the collection evolved during the 1960s into the lifelike serpent motif that became synonymous with the Italian maison. Its flexible Tubogas construction, diamond-set details and unmistakable silhouette transformed it into one of the most recognisable jewellery designs ever created.

The Serpenti’s legendary status was cemented when Elizabeth Taylor wore the iconic bracelet-watch while filming Cleopatra in Rome. Her admiration for Bvlgari helped turn the collection into a global symbol of glamour, and today vintage Serpenti creations remain highly sought-after at auction.

From royal patrons to Hollywood legends, these masterpieces demonstrate how exceptional craftsmanship, bold design and remarkable provenance can transform jewellery into enduring icons of luxury.

Discover more stories celebrating the world’s greatest jewellery masterpieces in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

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Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

Silver’s Quiet Rise Is Catching Collectors’ Attention

Silver's Quiet Rise Is Catching Collectors' Attention

Powered by industrial demand, investment interest and rising auction activity, silver is emerging as one of the most compelling precious metals in today's collectibles market.

Silver’s global demand continues to be shaped by four key sectors, industry, investment, jewellery and décor which together account for more than 95% of annual consumption. While global silver demand eased slightly in 2025, mined supply increased by 3% year-on-year, setting the stage for a market supported by long-term fundamentals rather than short-term speculation.

India remains central to this momentum. As the world’s largest consumer of silver, the country imported a record $12 billion (₹1.14 lakh crore) worth of the precious metal in FY 2025–26. Demand has been fuelled by both investment buying and robust consumption across the jewellery and handicrafts sectors. Market forecasts also project 18% growth in silver coin and net bar demand in 2026, while expanding use in solar technology and electric vehicles continues to strengthen silver’s industrial relevance.

This renewed confidence is reflected in the auction market. During FY 2025–26, leading auction houses sold 3,261 silver lots, generating an estimated ₹320.81 crore in turnover. Collectors are increasingly recognising that antique and hallmarked silver offers value beyond its intrinsic metal price, with exceptional craftsmanship, provenance and rarity commanding significant premiums.

AstaGuru has recorded several standout sales that highlight this trend. An exceptional pair of vermeil girandoles by Ignaz Sebastian Würth realised ₹2.34 crore, well above its estimate, while a Roberts & Belk hallmarked silver dinner service, a German silver centrepiece by Mazzucato, a Puiforcat French silver soup tureen, and a pair of Art Deco Tiffany & Co. silver fruit dishes all significantly exceeded their pre-sale valuations.

As silver prices continue to strengthen, collectors are increasingly looking beyond bullion. The repricing of the metal has created renewed interest in vintage British and European silver, where historical craftsmanship and documented provenance are becoming just as valuable as the precious metal itself.

Discover more stories on collectibles, luxury markets and investment trends in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

The Royal Legacy of the Sarpech

The Royal Legacy of the Sarpech

Once reserved for emperors and princes, the sarpech remains one of India's most iconic royal ornaments, finding new life through auctions, collectors and contemporary bridal fashion.

For centuries, the sarpech, a jewelled turban ornament worn by royalty across India, Persia and Turkey stood as a symbol of power, prestige and military honour. Popularised during the Mughal era by emperors such as Akbar and Shah Jahan, it became an essential part of royal attire, often bestowed as a mark of distinction for exceptional service.

Beyond its regal history, the sarpech is celebrated for its extraordinary craftsmanship. Master artisans from Jaipur, Delhi and Lucknow combined techniques such as kundan and meenakari with emeralds, spinels and diamonds to create intricate pieces that reflected both Indian and Persian influences. Today, diamonds remain the most common gemstone seen in sarpech designs, followed by spinels and emeralds.

Although the ornament faded from everyday use after the princely era, it has made a remarkable comeback. Historic films, luxury weddings and a growing appreciation for heritage jewellery have renewed interest in these rare creations, while collectors continue to compete for exceptional examples at auction.

That demand is reflected in the numbers. Sarpechs and kalgis enjoy an estimated 96% sell-through rate at auction, with some pieces achieving prices several times above their estimates. In 2024, a vintage diamond and spinel sarpech sold for over ₹1 crore, while historic Mughal and royal examples continue to command international attention.

Today, the sarpech is more than a royal ornament—it’s a lasting symbol of India’s artistic heritage, where history, craftsmanship and provenance come together in a single masterpiece.

Explore more fascinating stories from the world of jewellery, heritage and collecting in the latest issue of Luxetrope—India’s premier luxury intelligence magazine.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

Inside the Mind of the Modern Meenakar

Inside the Mind of the Modern Meenakar

Veteran jewellery designer Sunita Shekhawat blends heritage with contemporary design to create versatile heirlooms

PHOTOGRAPH: MUNEESH TARSEM

Colour, technique, and motif—these are the fundamentals that guide Sunita Shekhawat when conceptualising a piece of jewellery. Deeply inspired by the beauty and majesty of Rajasthan, Shekhawat’s creative journey began over three decades ago, and today, her brand Sunita Shekhawat Jaipur is widely recognised for its timeless modern heirlooms. She pioneered a contemporary colour palette that broke away from traditional red and green enamelling, giving the ancient art of Meenakari a striking new edge, earning her the title of ‘The Modern Meenakar’.

Rajasthan’s vibrant palette, architecture, textiles, and decorative arts continue to inspire her even today. Reflecting on the lifelong muse that defines her design sensibilities, Shekhawat says, “Whether in the grandeur of palaces like Umaid Bhawan or in the quiet charm of village life, what fascinated me was that regardless of scale or setting, the emotion behind craftsmanship remained the same.”

For the jeweller, the process of turning a concept into a structured piece of jewellery starts with an idea or a story. “The idea is then translated through motifs and brought to life using traditional techniques. From there, the challenge is to create structure and form while preserving the emotion and artistry at the heart of the design,” she adds. The aim, ultimately, is to balance heritage with innovation, transforming inspiration into something timeless and wearable.

When Rajmata Gayatri Devi inaugurated Shekhawat’s boutique in 1999, it provided a much-needed boost to the then-emerging designer. A full circle moment came 25 years later, when Shekhawat was honoured with an award named after the legendary queen who had championed the jeweller in her early days. She recalls, “In fact, the very first cheque  Ireceived was signed by her as ‘Rajmata Gayatri Devi of Jaipur’, which inspired us to adopt the name Sunita Shekhawat Jaipur. She was not only an inspiration to me but to generations of people, and her legacy continues to guide the way we preserve and reinterpret our heritage today.”

Read the full story in the special ‘Joaillerie Market’ issue of LuxeTrope, on stands now.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

India’s Gems and Jewellery Market is Booming

India's Gems and Jewellery Market is Booming

It's being powered by rising demand for branded jewellery, bigger retail stores and consumers willing to spend more on fine jewellery

Long regarded as a safe investment, jewellery continues to shine despite economic uncertainty. India’s gems and jewellery market is expected to grow significantly by 2030, driven by strong domestic demand and healthy exports.

The biggest shift is towards organised retail. Jewellery stores are becoming larger, more immersive destinations, offering everything from bridal lounges to AI-powered virtual try-ons. Consumers are increasingly choosing trusted brands that combine quality, design and transparency.

The Industry’s Biggest Winners

Leading names such as Tanishq, Malabar Gold & Diamonds and Kalyan Jewellers have delivered strong financial performances, supported by store expansion, digital innovation and robust wedding demand. Other brands, including CaratLane, BlueStone, Senco and Indriya, are also expanding rapidly as competition intensifies.

From online consultations to virtual try-ons and omnichannel shopping, jewellery brands are investing heavily in technology to improve the customer experience. Online jewellery purchases are steadily rising, particularly in Tier 2 and Tier 3 cities, helping brands reach new audiences.

Luxury Demand Remains Strong

Consumers are continuing to invest in premium jewellery despite higher gold prices. High-value purchases, exchange programmes and a growing preference for branded collections are keeping the market resilient. At the same time, certified and provenance-backed jewellery is attracting increasing interest in the secondary market.

India’s jewellery story is no longer just about tradition—it’s about innovation, organised retail and changing consumer aspirations. As brands expand their presence and shoppers embrace premium experiences, the industry’s growth story looks set to continue.

Read the full story in the special ‘Joaillerie Market’ issue of LuxeTrope, on stands now.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

Jewels that Defined the Auction Season

Beyond the Sparkle: Jewels that Defined the Auction Season

These exceptional pieces proved that rarity, provenance and craftsmanship continue to command record prices at auction

NATURAL BURMESE RUBY BEAD NECKLACE | Rubies: 833.30 cts/565 pcs | Diamonds: 8.40 cts/510 pcs | Sold in 2023 by AstaGuru for ₹76,96,628 ($81,017)

Some jewels are more than exquisite adornments, they are works of art with remarkable histories. These exceptional auction highlights showcase how rarity, provenance and master craftsmanship continue to captivate collectors.

Colombian Emerald & Diamond Choker | Gross Weight: 91.826 g | Emeralds: 54.07 cts/246 pcs | Diamonds: 60.73 cts/207 pcs | Sold in 2024 by AstaGuru for ₹2,51,16,300 ($264,382)

The highest-selling lot on the list, this 18k yellow gold choker pairs 246 precision-matched Colombian emeralds with over 60 carats of diamonds. Its ingenious design allows it to transform into a bracelet, making it as versatile as it is valuable.

Vintage Natural Pearl Necklace | Natural Pearls: 346.60 chau (424.23 cts)/501 pcs | Diamonds: 11.75 cts/170 pcs | Emerald: 0.60 cts/1 pc | Sold in 2024 by AstaGuru for ₹2,04,88,421 ($215,667)

Five elegant strands of natural pearls meet the glamour of the Art Deco era. Finished with platinum terminals, old-cut diamonds and a striking emerald clasp, this necklace is a rare example of timeless craftsmanship.

Art Deco Platinum Jewellery Suite | Gross Weight: 240.930 g | Burmese Rubies: 135.00 cts/11 pcs | Diamonds: 145.00 cts/858 pcs | Sold in 2024 by AstaGuru for ₹1,86,91,200 ($196,749)

A complete haute joaillerie suite featuring a necklace, bracelet, ear clips and matching ring, this spectacular set combines rich Burmese ruby cabochons with 145 carats of old European and baguette-cut diamonds.

Colombian Emerald & Diamond Choker | Gross Weight: 83.620 g | Emerald: 32.06 cts/1 pc | Diamonds: 82.17 cts/509 pcs | Sold in 2026 by AstaGuru for ₹1,73,88,910 ($183,041)

Centred around a magnificent 32.06-carat Colombian emerald, this white gold choker is framed by more than 82 carats of brilliant-cut diamonds, creating one of the most impressive contemporary auction highlights.

Ruby Bead Necklace | Rubies: 1119.94 cts/548 pcs | Round Diamonds: 5.00 cts/434 pcs | Rose-Cut Diamonds: 2.20 cts/4 pcs | Emeralds: 6.00 cts/3 pcs | Sold in 2022 by AstaGuru for ₹1,71,91,350 ($180,961)

Featuring 548 Burmese ruby beads sourced from the legendary Mogok mines, this regal four-row necklace is accented with diamonds and emeralds. Its exceptional gemstones and royal aesthetic make it one of the finest ruby jewels ever offered at auction.

These remarkable sales highlight the growing appetite for museum-worthy jewellery, where exceptional gemstones, heritage and craftsmanship continue to drive demand among collectors worldwide.

Read the full story in the special ‘Joaillerie Market’ issue of LuxeTrope, on stands now.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

India’s Jewellery Market Shines Brighter​

India's Jewellery Market Shines Brighter

From royal heirlooms to modern collectors, India's luxury jewellery market is growing as buyers seek rare pieces with history, craftsmanship and long-term value.

The value of fine jewellery is no longer defined only by diamonds or precious stones. Today, provenance, rarity and craftsmanship are driving demand, with collectors willing to pay a premium for pieces that carry a story. Historic jewels linked to royalty and heritage continue to command global attention, making auctions an increasingly important part of the luxury market.

The Rise of the Secondary Market

Auction houses are witnessing strong interest in vintage and heirloom jewellery, where exceptional craftsmanship and documented history often matter as much as the gemstone itself. Rare Indian pieces, from polki necklaces to traditional bracelets, are attracting competitive bidding from collectors who see them as both wearable art and investment assets.

At the same time, jewellery exchange programmes are transforming the retail market. With gold prices remaining high, more consumers are trading in existing jewellery to fund fresh purchases, giving pre-owned pieces a renewed life while supporting continued market growth.

A New Generation of Collectors

Millennials and Gen Z are reshaping luxury buying habits. They value authenticity, sustainability and distinctive design, making vintage and pre-owned jewellery increasingly desirable. Combined with rising disposable incomes and growing interest in branded jewellery, these changing preferences are helping India’s jewellery market continue its remarkable growth.

Discover the complete story behind India’s evolving jewellery market in the latest issue of Luxetrope, in stands now.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

How Collectibles Became the Ultimate Power Move

How Collectibles Became the Ultimate Power Move

As wealth expands among India’s Ultra-HNIs, collectibles are emerging as powerful markers of taste, cultural fluency and long-term value

For India’s wealthiest families, the collectibles market is being shaped by a quieter but more meaningful shift in priorities. What was once defined by possession is now defined by selection, with collectors increasingly drawn to assets that combine emotional resonance, rarity and strategic relevance. According to Kotak Private’s ‘Top of the Pyramid’ report, this evolution reflects a broader recalibration in how affluent buyers think about wealth, heritage and legacy.

Jewellery remains the category at the centre of this shift. With 94% of Ultra-HNI collectors already owning it and 79% planning to buy more, it continues to command unmatched loyalty. Its strength lies in a rare combination of craftsmanship, portability and enduring significance, allowing it to function as adornment, heirloom and store of value at once.

Art follows closely, maintaining its position as a cornerstone of sophisticated collecting. With 73% ownership among collectors, it offers more than aesthetic reward. It provides cultural capital, intellectual depth and a place within a global market that continues to influence wealth, prestige and legacy.

Digital collectibles are adding another layer to the story. NFTs now form part of the portfolio for one-third of Ultra-HNIs in the collectibles space, while one in four intend to increase their exposure.

At the same time, collecting tastes are becoming more selective. Interest in handbags, antiques and sports bikes is easing, while vintage automobiles and collectible coins are gaining momentum. The shift suggests a move toward assets with stronger narratives, clearer scarcity and greater perceived endurance.

Together, these changes reveal a market that is becoming more discerning and more strategic. For India’s Ultra-HNIs, collectibles are no longer just discretionary purchases. They are carefully chosen expressions of wealth, identity and permanence.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market

A Beginner’s Guide to Collecting International Art

A Beginner’s Guide to Collecting International Art

For anyone entering the world of international art, the smartest first step is often the simplest one

GEORGIA O’KEEFFE | Leaves of a Plant | 40 x 30 in | Oil on canvas | Sold for $13 million (₹114.4 crore)

Starting with international art does not have to feel intimidating. The best entry point is simple: begin small, stay curious, and let the market teach you as you go.

For a new collector, the first move is to keep an open mind toward emerging artists and support them as patrons. Buying their work at auction is a practical way to secure provenance and documentary transparency.

As your eye sharpens, you can move toward Masters whose works are expected to appreciate over time, along with artists who have already appeared in respected art publications and exhibitions. That next step comes from looking closely, learning steadily, and understanding what resonates with you.

Research matters just as much as instinct. Books, magazines, and industry leaders can help you understand art history, movements such as Impressionism, Surrealism, and Expressionism, and the paths international artists have taken. A professional art advisor can also help with international markets, logistics, and legalities.

Auction houses remain a strong starting point, especially when they offer works by established names and handle the practical details around sourcing international art. It is also important to keep the paperwork in order, including a Certificate of Authenticity, provenance, and an invoice.

Read the full story in the premiere issue of LuxeTrope, on stands now.

Read More

Contemporary Indian art is gaining fresh momentum, with a new generation of collectors driving stronger auction results

Lokhande’s auction trail from 2021 to 2025 shows a gradual build

The collector believes art is an asset in more ways than one—it offers aesthetic pleasure and the potential for long-term appreciation

Leading with Gestation at ₹45 crore, Raza’s elite sales showcase his powerhouse market from 2021 to 2025

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

The impact of wealth creation is becoming increasingly visible in the art market