How to Sell Art at Auction

Consigning an artwork means giving it to an auction company like AstaGuru to sell on the collector’s behalf. For many collectors and enthusiasts, it is less about financial urgency and more about refining portfolios, collections, and legacies with care.

The process begins with valuation, which determines the right price for a work of art and is often offered as a complementary service by reputed auction houses. Rarity, provenance, and other unique details about the artist or artwork can shape that valuation. Preliminary photographs, along with size, medium, provenance, and dimensions, help assess the prospects of the work.

Auction houses can take two main routes with a consigned piece: they may place it in a public auction or sell it privately. Works valued at a certain threshold may also be exhibited before auction so interested viewers can see them in person. Private sales are handled through trusted advisors, without public auction or exhibition, allowing for bespoke negotiations and greater confidentiality.

The contract is another critical part of the process, covering the reserve price, duration of the deal, marketing responsibilities, and procedures for unforeseen events. It also sets out insurance responsibility, especially important when artworks are physically moved and handled.

Read the full story in the premiere issue of LuxeTrope, on stands now.