About Us
About LuxeTrope
LuxeTrope, India’s only luxury intelligence print and digital magazine, has been created to underline what makes luxury tick, and to bring together all the elements that define luxury. Deeply rooted in the belief that luxury goes beyond the price tag, it is our endeavour to showcase the intrinsic workings of the luxury market and purveyors of quality and bespoke lifestyles. LuxeTrope will delve into the industry with incisive commentary, facts, figures and analyses that highlight how the market is evolving, and the people, brands and products that are reshaping the landscape of luxury. The first issue of LuxeTrope was a collectors’ edition Art Market special, beautifully produced and created to be a coffee table magazine. It was launched in April 2026 and was a runaway success.
About AstaGuru
Established in 2008, AstaGuru is India’s premier online auction platform for fine art, timepieces, jewellery, antiques and artefacts, vintage automobiles and other luxury categories. AstaGuru empowers collectors and connoisseurs to discover, acquire, and consign Modern Indian and Contemporary art, jewellery, fine silver, timepieces, textiles, celebrity memorabilia, rare books, numismatics, philately and vintage cars. AstaGuru was the first Indian auction house to present an exclusive edition for vintage and classic cars. The name ‘AstaGuru’ is a portmanteau of the Italian word for auction and ‘Guru’. AstaGuru curates each catalogue with attention to detail and legitimacy of provenance, rarity, authenticity, artistry and craftsmanship. Led by its forward-thinking approach, AstaGuru aims to give its patrons an open, transparent, and impartial platform for collecting treasure, while undertaking research, exhibition, promotion and preservation of art.
About SAFSET
Founded in 1964, Safset is the home of LuxeTrope magazine. The Group has multiple diversified operations, including services, retail, and investments. In 1988, Safset introduced Giftex, India’s premier gifting trade fair, which became a cornerstone of the industry for over three decades. In the 1990s, Safset pioneered art as an investment class, guided by expert advisors. By launching the Institute of Contemporary Indian Art (ICIA) in 2006 , Safset created one of Mumbai’s largest private venues for museum-quality exhibitions. Today, Safset continues to advance in alternative asset classes, offering bespoke advisory services in art, property, and beyond, with plans to establish dedicated investment funds. Guided by its enduring commitment to social responsibility, the Group also supports education, healthcare, and community initiatives — reinforcing a legacy where enterprise and empathy coexist.