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The Great Wealth Transfer and a Multi-Speed Art Market

A generational shift in wealth is reshaping the art market, opening the door to a more layered landscape

Berthe Morisot | The Cradle | 22 in x 18 in | Oil on canvas | 1872

The global art market is being reshaped by two powerful forces: the great wealth transfer and a multi-speed structure that rewards both trophy works and accessible lower-priced segments. In 2025, the market was not defined simply by volatility or contraction, but by a deeper recalibration in how collectors buy, what they value and where wealth is moving.

Over the next two decades, around $83.5 trillion is expected to change hands globally, with roughly $1 trillion tied specifically to art and collectibles. That shift is already visible in the collector base, where nearly three-quarters of active high-net-worth collectors now belong to the millennial and Gen Z generations. For these younger buyers, art is not a passive luxury; it is part of financial planning, identity and long-term wealth management.

This generational change is expanding the market beyond traditional blue-chip collecting. Younger collectors are drawn to Surrealists, women artists and contemporary figures such as Jean-Michel Basquiat, KAWS and Banksy. Female collectors are also playing a bigger role, spending significantly more on average than male buyers and building collections with a higher share of works by women artists. The result is a broader and more diverse market than the one dominated by Old Masters in previous decades.

At the same time, the art world is operating as a multi-speed market. While the top end remains powerful, sales above $10 million fell sharply in 2025 as sellers waited for better conditions. Yet the base of the market widened, with works under $5,000 accounting for the majority of contemporary auction results. The mid-market, particularly works priced between $50,000 and $1 million, is now emerging as the most stable and promising segment, supported by rising numbers of collectors with investable assets.

Technology and art-secured lending are further strengthening this shift, making collections more liquid and more closely tied to active capital. Together, these trends show a market that is no longer dependent on a few headline sales, but increasingly driven by breadth, access and generational change.

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